About Us


It all started August 11,2017. A family dream to create the best hair care products globally. In a short amount of time that dream has become a reality, thanks to the support of our family, friends and customers all around the world. 

The Elynuova name was inspired by my mother Ely (for being an example  of improvement and dedication) and Nuova is an Italian word meaning (new).

Our main goal is to give new life to hair with a natural look and feel by restoring and protecting it.

"This is only the Beginning."